Article 27 of ACTA

What does “endeavour to promote cooperative efforts within the business community to effectively address” infringements really mean?

Article 31 of the Vienna Convention on the Law of Treaties explains that: 1. A treaty shall be interpreted in good faith in accordance with the ordinary meaning to be given to the terms of the treaty in their context and in the light of its object and purpose.

So, if we take the two biggest parties involved in the negotiations (the United States and the European Union), what is the ”ordinary meaning” of enforcement cooperation in those jurisdictions?