Consumer and digital groups in Europe and the U.S. call for a full ban on surveillance-based advertising
On 1 June, the Transatlantic Consumer Dialogue (TACD), that EDRi is part of, published a policy resolution on banning surveillance-based advertising. The invasive practices of collecting, sharing, and processing of individual data to deliver personalized advertising, has become the primary business model in the online advertising space. Surveillance advertising is promoted by the world’s largest technology companies, like Meta (Facebook) or Alphabet (Google), and is a key driver behind the spread of misinformation, undermining democratic discourse, economic and political equity, marketplace competition, privacy, public health, and basic consumer protections.
Belgian authority finds IAB Europe’s consent pop-ups incompatible with the GDPR
Following a number of complaints filed in 2018 and 2019, including by EDRi-members Panoptykon and Bits of Freedom, and coordinated by the Irish Council for Civil Liberties, the Belgian Data Protection Authority has found that the consent system developed and managed by the adtech industry body IAB Europe, and used by many websites in the EU, is illegal under the GDPR.