Real Time Bidding: The auction for your attention
The digitalisation of marketing has introduced novel industry practices and business models. Some of these new systems have developed into crucial threats to people’s freedoms. A particularly alarming one is Real Time Bidding (RTB). When you visit a website, you often encounter content published by the website’s owner/author, and external ads. Since a certain type […]
ENDitorial: Living as if being at an airport
The internet is starting to look more and more like an airport. Not only because of the ubiquitous surveillance, but also in the way that advertising is trying to steal our attention. Should we start working on a right to not be addressed?