April 24, 2019 · On the ground | Privacy and data protection | Online tracking industry / AdTech
Facebook Custom Audience illegal without explicit user consent
Online shops and marketers routinely share customer data with Facebook to reach them with targeted advertising. Turns out that in many cases this is illegal. A ground-breaking decision by a German Data Protection Authority (DPA) recently ruled that matching customers’ email addresses with their Facebook accounts requires their explicit consent.
