March 20, 2024 · Blogs | Privacy and data protection | Data protection standards
Europe’s highest court delivers landmark judgment against IAB Europe in GDPR consent spam pop-ups case
The Court of Justice of the European Union's landmark decision on March 7, 2023, against the auctioning of personal data for advertising purposes under the General Data Protection Regulation (GDPR) challenges the legality of invasive tracking and profiling in the context of online advertising. It marks a significant victory for privacy advocates and sets a precedent for the protection of personal data in the digital era.
