interactive advertising bureau

February 21, 2019 · Blogs | Privacy and data protection | Online tracking industry / AdTech

Google and IAB: Knowingly enabling intrusive profiling

On 28 January, EDRi member Panoptykon joined a complaint against Google and the Interactive Advertising Bureau (IAB) in Poland, after it had become clear that the advertising categories provided by these entities are enabling the processing of extremely sensitive data of European citizens. On 20 February, new evidence was published proving that the IAB was […]