#WhoReallyTargetsYou: DSA and political microtargeting
Europe is about to overhaul its 20-year-old e-Commerce Directive and it is a once-in-a-decade chance to correct the power imbalance between platforms and users. As part of this update, the Digital Services Act (DSA) must address the issue of political microtargeting (PMT).
Data mining for profit and election result – how predictable are we?
Did Donald Trump become president because he hired the data mining firm Cambridge Analytica, which uses profiling and micro-targeting in political elections? Some say yes, many say no. But what we know is that we are subjected to extensive personalised commercial and political messaging on the basis of data, including metadata, collected and used without […]