real-time bidding
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Real Time Bidding: The auction for your attention
The digitalisation of marketing has introduced novel industry practices and business models. Some of these new systems have developed into crucial threats to people’s freedoms. A particularly alarming one is Real Time Bidding (RTB). When you visit a website, you often encounter content published by the website’s owner/author, and external ads. Since a certain type […]
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Google and IAB: Knowingly enabling intrusive profiling
On 28 January, EDRi member Panoptykon joined a complaint against Google and the Interactive Advertising Bureau (IAB) in Poland, after it had become clear that the advertising categories provided by these entities are enabling the processing of extremely sensitive data of European citizens. On 20 February, new evidence was published proving that the IAB was […]
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