The new and improved EDRi-gram
The EDRi-gram that you know and love has received a facelift! Welcome to EDRi-gram 2.0. We know that change can be hard but we hope that you are as excited as we are to take the newsletter and EDRi’s efforts to the next level.
In today’s digital age, EDRi, like any other organisation but especially because of its remit within the digital sphere, must better meet the needs of the people and communities that we are trying to reach. In order to match the evolution of the brand and style of EDRi and further engage with our readers, we give you EDRi-gram 2.0 which will feature more great content from our members and network, that is more accessible than ever.
In order to do this, we have made some major improvements to EDRi-gram:
- The look: We have opted for a more visually appealing design with images, sections and fonts that pull the reader in, while plain text fans can see the plain text version of the newsletter in their inboxes.
- Analytics: We are investigating privacy-friendly tools and methods to understand how many people (out of our 21K subscribers) are actually reading the EDRi-gram. In addition, we may now test tweaking the content, styles and design to help the newsletter reach even more people (A/B testing).
Today, more than ever, we need the wider community of tech and non-tech individuals and activists to better understand how to protect their rights online. Collaboration and engagement are crucial in our mission to challenge private and state actors who abuse their power to control or manipulate the public.
Thank you for being part of this journey so far. If you find this newsletter valuable, please share it with your friends and networks.
Update 21. 09. 2020 : Based on the feedback received from the first new edition of EDRi-gram 2.0, we have decided to deactivate email opening rates and click through links, as part of the functionalities provided by the open source software CiviCRM, used to send out the EDRi-gram. This means we will not process information about EDRi-gram’s readership.