Blogs | Open internet and inclusive technology | Freedom of expression online | Inclusive technologies

The new and improved EDRi-gram

The EDRi-gram that you know and love has received a facelift! Welcome to EDRi-gram 2.0. We know that change can be hard but we hope that you are as excited as we are to take the newsletter and EDRi’s efforts to the next level.

By EDRi · September 11, 2020

In today’s digital age, EDRi, like any other organisation but especially because of its remit within the digital sphere, must better meet the needs of the people and communities that we are trying to reach. In order to match the evolution of the brand and style of EDRi and further engage with our readers, we give you EDRi-gram 2.0 which will feature more great content from our members and network, that is more accessible than ever.

In order to do this, we have made some major improvements to EDRi-gram:

  1. The look: We have opted for a more visually appealing design with images, sections and fonts that pull the reader in, while plain text fans can see the plain text version of the newsletter in their inboxes.
  2. Analytics: We have also decided to start some basic, privacy-friendly analytics [1] in order to finally understand how many people (out of our 21K subscribers) are actually reading the EDRi-gram (opening rates [2]) and which content our readers find most interesting (click rates). Also, we can now test tweaking the content, styles and design to help the newsletter reach even more people (A/B testing).

Today, more than ever, we need the wider community of tech and non-tech individuals and activists to better understand how to protect their rights online. Collaboration and engagement are crucial in our mission to challenge private and state actors who abuse their power to control or manipulate the public.

Thank you for being part of this journey so far. If you find this newsletter valuable, please share it with your friends and networks.

[1] All analytics data are solely processed and stored using free and open source software CiviCRM running on EDRi’s own servers. It will never be shared with anybody outside EDRi or processed for any other purpose.

[2] Email open rates are only counted if a reader enables images to be loaded in they email client. Click through rates are counted via the special links embedded in the newsletter.