Breaking the extractive digital business model: a rights-based Digital Fairness Act

EDRi’s new position paper addresses the growing threat of manipulative and unfair platform design in the EU’s digital environment. It examines how deceptive interfaces, exploitative personalisation, and addictive design practices are embedded in today’s digital economy and why existing laws fail to tackle their structural roots. Grounded in a rights-based analysis, the paper argues that the Digital Fairness Act must deliver systemic change by embedding fairness by design and by default into the digital infrastructure that shapes our lives.