attention economy
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Twitter banning political ads – the tip of the iceberg
Twitter seems to have learnt the lessons of the 2016 US elections. After the revelation of the Cambridge Analytica scandal, the link between the use of social media targeted political advertisement and the voting behaviour of specific groups of people has been explored and explained again and again. We now understand how social media platforms […]
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Real Time Bidding: The auction for your attention
The digitalisation of marketing has introduced novel industry practices and business models. Some of these new systems have developed into crucial threats to people’s freedoms. A particularly alarming one is Real Time Bidding (RTB). When you visit a website, you often encounter content published by the website’s owner/author, and external ads. Since a certain type […]
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