February 16, 2023 · Blogs | Privacy and data protection | Privacy and confidentiality
TikTok’s “Focused View”: the creepy new feature aims to monetise your emotions
Ever heard of TikTok’s “Focused View”? With this new feature launched in October 2022, TikTok claims it can track your emotions to sell ads. We have our doubts if that’s even possible – but it certainly is invading your privacy to drive profits. Here is why, and what it means for users in Europe.