micro-targeting
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European Parliament approves a timid online political advertising proposal
Tomorrow, 2 February, the European Parliament will vote on the regulation on the transparency and targeting of political advertising proposal in plenary. Although this regulation intended to restrict the use of personal data to target online political advertisements, important proposals to tackle the root causes of data-driven vote manipulation were watered down during the discussion in the Parliament.
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Not everything is allowed in politics: Upcoming political advertising legislation must introduce limits
In November 2021, the European Commission launched a proposal for a regulation on the transparency and targeting of political advertising. The document will place harmonised rules for more transparency of political advertising to facilitate the sector’s internal market. Now, it is the European Parliament’s turn, specifically the IMCO (Internal Market and Consumer Protection) Committee to lead the legislative process.
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#WhoReallyTargetsYou: DSA and political microtargeting
Europe is about to overhaul its 20-year-old e-Commerce Directive and it is a once-in-a-decade chance to correct the power imbalance between platforms and users. As part of this update, the Digital Services Act (DSA) must address the issue of political microtargeting (PMT).
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Twitter banning political ads – the tip of the iceberg
Twitter seems to have learnt the lessons of the 2016 US elections. After the revelation of the Cambridge Analytica scandal, the link between the use of social media targeted political advertisement and the voting behaviour of specific groups of people has been explored and explained again and again. We now understand how social media platforms […]
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Digital rights as a security objective: Fighting disinformation
Violations of human rights online, most notably the right to data protection, can pose a real threat to electoral security and societal polarisation.
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Cambridge Analytica/Facebook: Will EU politicians back up their words with deeds?
On 14 May 2018, European Digital Rights (EDRi) wrote to the main political groups in the European Parliament calling for political self-regulation to help fight the problems of disinformation and political micro-targeting.
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