microtargeting
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European Parliament approves a timid online political advertising proposal
Tomorrow, 2 February, the European Parliament will vote on the regulation on the transparency and targeting of political advertising proposal in plenary. Although this regulation intended to restrict the use of personal data to target online political advertisements, important proposals to tackle the root causes of data-driven vote manipulation were watered down during the discussion in the Parliament.
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#WhoReallyTargetsYou: DSA and political microtargeting
Europe is about to overhaul its 20-year-old e-Commerce Directive and it is a once-in-a-decade chance to correct the power imbalance between platforms and users. As part of this update, the Digital Services Act (DSA) must address the issue of political microtargeting (PMT).
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