February 10, 2023 · Blogs | Privacy and data protection | Online tracking industry / AdTech
TrustPid: Baking ad tracking into the internet infrastructure
A consortium of Europe’s largest telecommunications operators (telcos) has proposed a new kind of tracking ads system to challenge commercial surveillance heavyweights like Google and Facebook. The new tracking system, misleadingly dubbed ‘TrustPid’, would be baked into the internet’s network infrastructure – potentially with little recourse or defence for users.
