Amnesty International is hiring for a Regional Media Manager

MAIN RESPONSIBILITIES

• Generate press coverage in sub-regional and national media for Amnesty International in South Asia to build Amnesty International’s profile in the region
• Work with international media based in the region to generate coverage about Amnesty International’s human rights concerns in South Asia
• Implement a regional media relations programme which includes: pro-active media liaison; pitching Amnesty International stories and spokespeople; organizing interviews; providing media briefings; writing op eds; and responding to media requests
• Identify opportunities for media and social media, providing advice on what products or activities would work best to meet communications objectives and achieve impact, ensuring all work is timely, with a strong news value targeted at defined audiences
• Lead on communications plans and activities for specific campaigns by integrating media, social media, videos and other communications products into the overall plan
• Project manage communications campaigns, managing and collaborating with a team of communications experts to target the right audience and delivering on campaign objectives in a timely manner to achieve impact
• Work alongside the Deputy Regional Director of Campaigns & Communications for South Asia Regional Office to set the strategic communications direction for the sub-region, working as part of an integrated, multi-functional team

SKILLS AND EXPERIENCE

• Substantial, relevant experience in similar role in journalism or public relations, in an international environment
• Understanding of international political and human rights issues and specifically how these issues apply in South Asia
• Extensive experience in producing a wide range of quality materials for print and/or broadcast media, as well as for social media platforms
• Strong knowledge of international, regional and national media – across traditional and digital platforms – with established contacts at key publications and broadcast outlets
• Sound understanding of media relations management including updating and maintaining relationships with media contacts
• Detailed knowledge of current and emerging media trends and developments
• Experience of developing and implementing successful media strategies and campaigns