RTB
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Europe’s highest court delivers landmark judgment against IAB Europe in GDPR consent spam pop-ups case
The Court of Justice of the European Union's landmark decision on March 7, 2023, against the auctioning of personal data for advertising purposes under the General Data Protection Regulation (GDPR) challenges the legality of invasive tracking and profiling in the context of online advertising. It marks a significant victory for privacy advocates and sets a precedent for the protection of personal data in the digital era.
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Your family is none of their business
Today’s children have the most complex digital footprint in human history, with their data being collected by private companies and governments alike.
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Real Time Bidding: The auction for your attention
The digitalisation of marketing has introduced novel industry practices and business models. Some of these new systems have developed into crucial threats to people’s freedoms. A particularly alarming one is Real Time Bidding (RTB). When you visit a website, you often encounter content published by the website’s owner/author, and external ads. Since a certain type […]
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Google and IAB: Knowingly enabling intrusive profiling
On 28 January, EDRi member Panoptykon joined a complaint against Google and the Interactive Advertising Bureau (IAB) in Poland, after it had become clear that the advertising categories provided by these entities are enabling the processing of extremely sensitive data of European citizens. On 20 February, new evidence was published proving that the IAB was […]
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