Belgian authority finds IAB Europe’s consent pop-ups incompatible with the GDPR

Following a number of complaints filed in 2018 and 2019, including by EDRi-members Panoptykon and Bits of Freedom, and coordinated by the Irish Council for Civil Liberties, the Belgian Data Protection Authority has found that the consent system developed and managed by the adtech industry body IAB Europe, and used by many websites in the EU, is illegal under the GDPR.

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