TrustPid: Baking ad tracking into the internet infrastructure
A consortium of Europe’s largest telecommunications operators (telcos) has proposed a new kind of tracking ads system to challenge commercial surveillance heavyweights like Google and Facebook. The new tracking system, misleadingly dubbed ‘TrustPid’, would be baked into the internet’s network infrastructure – potentially with little recourse or defence for users.
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TrustPid: Baking ad tracking into the internet infrastructure
A consortium of Europe’s largest telecommunications operators (telcos) has proposed a new kind of tracking ads system to challenge commercial surveillance heavyweights like Google and Facebook. The new tracking system, misleadingly dubbed ‘TrustPid’, would be baked into the internet’s network infrastructure – potentially with little recourse or defence for users.
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European Parliament approves a timid online political advertising proposal
Tomorrow, 2 February, the European Parliament will vote on the regulation on the transparency and targeting of political advertising proposal in plenary. Although this regulation intended to restrict the use of personal data to target online political advertisements, important proposals to tackle the root causes of data-driven vote manipulation were watered down during the discussion in the Parliament.
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Everyone is on Mastodon now, but why?
Millions of people and organisations are flocking to Mastodon in the wake of Elon Musk’s Twitter takeover. EDRi is among those who recently started using the decentralised and free social network. What does Mastodon do better, and why does it get digital rights groups all excited?
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The DSA fails to reign in the most harmful digital platform businesses – but it is still useful
The Digital Services Act (DSA) adopted by the European Parliament on 5 July 2022 was lauded by some as creating a “constitution for the internet” and a European response to the “digital wild west” created by Silicon Valley. But the DSA is far from perfect and much will depend on how well the new regulation is going to be implemented and enforced.
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Gmail creates “Spam Emails”, despite CJEU judgment
On 24 August, EDRi member noyb.eu filed a complaint against Google with the French Data Protection Authority (CNIL). The tech giant has repeatedly ignored the European Court of Justice (CJEU) ruling on direct marketing emails and used its email platform Gmail to send unsolicited advertising emails without valid consent of the users.
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EU Digital Services Act brings us closer to an inclusive, equitable internet
Strong enforcement of the DSA can bring human rights improvements, but real alternatives to the current dominant surveillance business model are still needed
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Digital rights for Europe’s youth
The biggest youth platform in the world is joining the Platform Power Coalition for a Digital Services Act that empowers young people. European Youth Forum will bring youth voices to the coalition, vindicating that digital rights are youth rights. Young people should be able to enjoy their digital environment without fearing privacy violations, discrimination or manipulation. Here is what you need to know about this alliance.
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The DSA should pave the way for systemic change
Today, 5 July, is a victorious day for human rights online as we embark on the next stage in our journey – real alternatives to the currently dominant surveillance business model. The European Parliament’s approval of the Digital Services Act (DSA) will bring many opportunities to limit the huge power Big Tech companies like Google, Meta (Facebook) and Amazon have over people and democracies. However, this regulation is only the first step in ensuring people’s rights online are protected, more work is needed for a better internet. Now, it is imperative that we see strong enforcement by regulatory authorities that will ensure the high human rights standards the new rules promise.
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Civil society groups urge EU Parliament to use all its powers to ensure Digital Markets Act enforcement has necessary resources
On June 28, EDRi and 16 civil society organisations urged the European Parliament to focus its attention on the Digital Markets Act (DMA) enforcement.
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Consumer and digital groups in Europe and the U.S. call for a full ban on surveillance-based advertising
On 1 June, the Transatlantic Consumer Dialogue (TACD), that EDRi is part of, published a policy resolution on banning surveillance-based advertising. The invasive practices of collecting, sharing, and processing of individual data to deliver personalized advertising, has become the primary business model in the online advertising space. Surveillance advertising is promoted by the world’s largest technology companies, like Meta (Facebook) or Alphabet (Google), and is a key driver behind the spread of misinformation, undermining democratic discourse, economic and political equity, marketplace competition, privacy, public health, and basic consumer protections.
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When the political party votes for you: Can we have a fair election with surveillance political advertising?
A new regulation on online advertising was proposed last December to address political ads, which identifies in one definition, two techniques to deliver political ads: targeting and amplification.
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Get your extra reading on “cookie consent” and AdTech done
On 22 February, the Belgian Data Protection Authority (DPA) made a decision regarding complaints about the Internet Advertising Bureau Europe (IAB Europe) "consent framework". This is a commonly used cookie pop-up asking for "consent" to be tracked.
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