behavioral advertising
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When the political party votes for you: Can we have a fair election with surveillance political advertising?
A new regulation on online advertising was proposed last December to address political ads, which identifies in one definition, two techniques to deliver political ads: targeting and amplification.
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Don’t let Big Tech fool you: Small businesses don’t want surveillance advertising
Tracking-based advertising has become all pervasive in the digital world. Amnesty Tech's new research shows that small businesses know very well how harmful these practices are to human rights but have little alternative.
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Platform Regulation: Key takeways from Haugen’s hearing
On 8 November 2021, Frances Haugen, the Facebook whistleblower, participated in a hearing of the European Parliament’s Internal Market and Consumer Protection Committee (IMCO). While her testimony brought extremely important insights into Facebook’s opaque operations, it also showed that Haugen’s thinking of what the digital world in Europe should look like is influenced by her expertise in data science rather than public policy, as well as by her professional experience working with Silicon Valley’s centralised mega-platforms.
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How online ads discriminate
The risks and harms that are associated with hyper-targeted online ads have been widely documented. Yet, the same amount of attention has not been shown to the many ways in which harms and risks of online advertising are unequally distributed, and how targeted online advertising can have discriminatory effects. This is the focus of EDRi’s newly launched report.
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FLoC: Google’s new means of following you across the web
If you browse the web without an ad blocker, you will have noticed that the ads you see tend to follow you around. Have you been looking around for a new pair of shoes? Be prepared to see more ads for shoes on completely unrelated websites. This advertising technique is called "behavioural retargeting" and is built on recording your web history in a central place, then using that information to select ads that advertisers expect you are more likely to react to. In this article. EDRi's member epicenter.works sheds some light on Google's new way of tracking users across the web.
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AdTech is watching you!
The reality is that AdTech target mothers who just had stillbirths with baby ads, and serial gamblers who are trying to quit with gambling ads, or simply send creepy ads.
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At a glance: Does the EU Digital Services Act protect freedom of expression?
The Digital Services Act is in many ways an ambitious piece of legislation that seeks to make ‘Big Tech’ accountable to public authorities through new significant transparency and due diligence obligations. It also contains many provisions that could help protect users’ fundamental rights. Whether it will be successful at protecting freedom of expression from undue restrictions or reining in the power of Big Tech rather than cementing it, is, however, questionable. EDRi's member ARTICLE 19 share its first thoughts on why.
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Targeted Online: How Big Tech’s business model sells your deepest secrets for profit
Surveillance-based advertising which is currently the business model used by Google, Facebook and many others is harmful to people and to society as a whole because it encourages the spread of disinformation. It's also bad for the media who lose control of their ad space and suffer from decreasing revenue as a result.
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Success or failure of the W3C’s DNT working group?
On 21 January 2014 MEPs Amelia Andersdottir (Greens/EFA) and Françoise Castex (S+D) organised a panel with the title “Do Not Track – Is Self-Regulation Enough?” with among others Robert Madelin (DG-CONNECT) and François Dubois (DG-JUST) on the panel. The discussion concentrated mainly on the perceived success or failure of the W3C’s DNT working group on […]
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